Qt's Third Birthday!
This year The Internal Cosmetics Company and its professional-grade, premium collagen brand, Qt Internal Cosmetics, celebrate their 3rd birthday! Since its inception in 2018 through the steady hands, heart and mind of its founder, Callum Stewart, Qt Internal Cosmetics has been finding its way in the world in leaps and bounds.
How that came to be is as inspiring as the product range itself.
Founder and Managing Director of Qt, Stewart, grew up surrounded by the world of nutritional health and wellbeing for much of his life. His grandfather, Warren Stewart, started Qt’s parent company, New Zealand Nutritionals, in 1981. Now the company exports to 30+ international markets. When Warren moved to Australia to set up another successful nutritional company, Morlife, his son Evan then took over the New Zealand Nutritionals business, creating several more brands. As a visionary, hypnotherapist and qualified chemist, grandfather Warren’s, and then father, Evan’s, pioneering nature rubbed off onto Callum.
At just 19 years of age, already with a lifelong immersion into health and wellbeing, Callum reflected on the nature of true beauty, wellbeing and self-empowerment, and also keenly observed the emergence of a growing beauty trend toward collagen and ingestible beauty products. Able to both look and intuit far ahead, he latched onto the concept, research, and eventual reality of ‘The Internal Cosmetics Company’, specialising in premium ingestible collagen products, including the best of the best ingredients. And hence, in 2018 Qt Internal Cosmetics was born.
The Qt brand launched with their hero product for women, Belle, a specialised marine collagen powder formulation, gluten and dairy free, which included a raft of potent ingestible natural ingredients designed to increase resilience, growth and the structure, strength and vibrancy of skin, hair and nails. Belle was closely followed by a counterpart men’s product Beau, before the emerging range was joined by capsule products Encore (targeting problem skin and helping further enhance Belle and Beau’s results), Nude (entry point premium collagen), and Aletheia (designed to boost both skin and cognitive performance).
Qt’s internal beauty brand caught on, spreading throughout New Zealand’s major department stores, salons, and other major retail outlets and stockists, before spreading its global wings.
Three years on, and despite a lengthy period of Covid economic and logistical challenges, Qt has expanded into a number of markets around the world, including England, parts of Europe and Asia. In 2021, the range looks set to break into the USA and other international markets.
In efforts to align further with sustainability principles, the brand has also upended its packaging along the way. Qt’s recyclable glass caddies look as classy and aesthetically elegant as any high-end beauty product or perfume might, allowing Qt products to sit comfortably out on display on any kitchen bench or shelf, with impressive effect.
Qt’s consumers appear to agree that the products work. Not only do they rate the visible benefits to their skin, hair and nails, the Qtforyou.com website has received over 500+ five-star reviews. Increasing brand profile, product sales and market expansion, indicate the Qt range is one the consumer is very happy with and continues to want more of.
It has been a bumper time for Qt, and all this at just three years of age. Stewart should be impressed. However, not one to rest on his laurels, his vision is constantly fixed on the next colourful horizon for the Qt Internal Cosmetics brand and range – one that is bound to be even brighter this coming year.